Breakthru Beverage Missouri, LLC

Breakthru Beverage Missouri, formerly Major Brands, is one of the largest statewide wholesale premium beverage alcohol distributors, representing leading global and local brands and serving more than 9,000 customers. Relationships are key to their success and 80-year plus legacy in the state. They lead the way with a team of customer-focused employees with a Midwest ethic, who care about each other and their communities. Breakthru Beverage Missouri takes pride in delivering innovative solutions to help customers build their businesses, offering a diverse range of brands from the industry’s leading suppliers, and achieving operational excellence through strategic planning and state-of-the-art facilities. They also launched BREAKTHRU NOW, a proprietary eCommerce platform providing customers with 24/7 access to their full product portfolio, real-time pricing, and tools to manage their businesses. Additionally, they are committed to social responsibility through programs like Safe Home After Every Occasion, which has provided over 100,000 Missourians with free and safe rides home.