Drabenstott Communications Group

Drabenstott Communications Group is a boutique marketing communications and public relations firm based in the West End of Allentown, Pennsylvania, serving clients throughout the Lehigh Valley region. Founded and led by Michael Drabenstott, a communications professional with nearly 30 years of industry experience, the firm specializes in providing integrated marketing strategy, brand messaging, and communications execution to closely-held businesses and institutions that require agency-level expertise without the overhead costs of retaining a full-service agency. The company positions itself as a flexible, embedded partner that organizes teams of proven specialists tailored to each client's workload and budget. Core service offerings span brand strategy and messaging platform development, strategic marketing communications planning, public relations, media relations, and community relations. The firm also delivers digital strategy and development encompassing social media management, search engine marketing, search engine optimization, content marketing, and website development. Additional capabilities include employer brand strategy, internal employee communications, creative identity concepting, copywriting, and graphic design. Drabenstott draws on an extensive network of industry contacts throughout the Lehigh Valley to supplement its core team as project needs dictate, allowing clients access to a broad range of specialized resources without committing to a large agency retainer. Prior to founding the firm, Michael Drabenstott served as president of Lehigh Mining and Navigation, an 18-person advertising agency in Allentown where he managed account strategy, public relations, and day-to-day operations. That agency's client roster included notable brands such as Martin Guitar, Olympus, Air Products, Talen Energy, and Yuengling, reflecting the depth of B2B and consumer brand experience he brings to his independent practice. The firm serves a range of client types including consumer brands, business-to-business organizations, and institutional clients, from entrepreneurial start-ups to established enterprises. Work samples and case histories are available upon request.