Fulcrum Collective

Fulcrum Collective is a group of supply chain, retailer, and category subject matter experts who thrive on adding value and bringing rigor to the perimeter store categories. They focus on simplifying and streamlining supply chains with purposeful data, transparency, cooperation, and optimization. Their proximity to retail enables them to build simple systems that serve suppliers, retailers, and end consumers. Fulcrum Collective has strategic partnerships with industry leaders like Ryan Grace, architect of one of the largest U.S. seafood distributors, and Lamar Steiger, a third-generation rancher focused on cooperative beef value chains. They also collaborate with CCF Brands, a leader in the egg industry for over 25 years, driving innovation and market intelligence in challenging categories.