GoodPR

Good PR is a boutique public relations and communications agency co-founded by Stephanie Cook and Yasmeen Ahmed. The firm offers strategic communications services to mission-driven companies across a range of industries, including technology, venture capital, consumer lifestyle, social impact, and diversity, equity, and inclusion (DEI). Drawing on a combined background that spans both agency-side and in-house operating experience, the team brings a well-rounded approach to earned media, executive positioning, and brand storytelling.

Stephanie Cook brings over a decade of corporate public relations experience with a specialization in mid-size private companies. She was the founding communications hire at PitchBook, a global private capital markets research firm, where she built the communications program from the ground up prior to its acquisition by Morningstar. Her work at Credit Karma, where she led a data journalism program that became the company's largest single driver of press coverage, shaped her expertise in data storytelling — using proprietary and third-party data to surface meaningful, coverage-generating narratives.

Yasmeen Ahmed's background spans venture capital, consumer brands, tech, and social impact storytelling. Her client experience includes Serena Ventures, Amazon's Alexa division, and PROUDLY, the babycare brand founded by Gabrielle Union and Dwyane Wade. She specializes in building executive platforms, announcing funding rounds, launching products, and securing speaking opportunities at high-profile business and technology conferences.

Together, the co-founders focus on amplifying stories for companies whose products address real-world problems and whose missions carry broader societal significance. The agency's approach is rooted in meaningful relationships — both with client partners and with members of the press — positioning their work as strategic rather than transactional. Good PR operates across both coasts, with Stephanie based in Brooklyn and Yasmeen based in Los Angeles, giving the firm bicoastal reach and access to key media markets.