Highlight

New York, NY
Verified Company

Categories

Data, Research, InsightsSoftware & Technology

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Contact Information

Website

letshighlight.com

Phone

212-649-2000

Location

300 West 57th Street, New York, NY, USA.New York, NY 10019

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About

Highlight is the leading purpose-built software for product developers & marketers to innovate, renovate, and make critical decisions with confidence. 


Highlight’s platform has become famous for our agile in-home product testing solution, but has expanded to fuel insights across the product lifecycle. 

Popular use cases include: 
  • Unmet Needs Identification 
  • Prototype Testing 
  • Sensory Evaluation 
  • Claims Substantiation 
  • Benchmark Building 
  • Alienation Testing 
  • Large-scale Validation
Highlight supports brands of all sizes and across all categories: 
  • Sensory testing for food & beverage, pet care 
  • Usage and claim testing for home care, beauty, baby care, personal care 
  • Wear testing for apparel & footwear 
  • Longitudinal testing durables 
Our partners include Pepsi, Mondelez, L’Oreal, Vitacoco, Suja Life, Pabst Blue Ribbon, Hanes, Colgate, Momofuku, and many more.  

Schedule a call to learn more about how Highlight can help your team innovate, renovate, and iterate with confidence: https://tinyurl.com/highlight-nombase

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Services & Capabilities

Highlight’s integrated, tech-enabled solution means our customers access data in a fraction of the time of any other IHUT service. If we receive products on a Monday, testers can receive and begin by Wednesday–and all live data is available immediately via the Highlight platform’s live dashboard. 

In terms of support, we meet you where you are. Our software is DIY, built by researchers, and empowers everyone to be a research expert, but our team of researchers is also here to help.

Highlight’s platform offers in-app: 
  • Survey building
  • Use-case based templates and benchmarked questions 
  • Qualitative and Quantitative feedback collection 
  • Point-in-time or longitudinal timelines 
  • Audience targeting 
  • Access our highly engaged, proprietary community of product testers that have a 90% survey completion rate 
  • Fulfillment support - Highlight can pack and ship your product in whatever format you’d like (blinding, repacking, frozen shipping, etc.) 
  • Live data dashboards with built-in analytics (scorecards, crosstabs, etc.) 

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