Jaine PR

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About

Jaine PR is a boutique public relations and strategic communications firm founded and led by Marin Bergman, a communications professional with nearly 15 years of experience across public relations, content strategy, thought leadership, and digital media. Based in New York City, the agency specializes in building visibility and influence for C-level executives, founders, and their organizations across a wide range of industries including food and beverage, consumer packaged goods, technology, biotech, healthcare, retail, and beauty.

The firm has worked with a diverse roster of clients spanning legacy institutions and emerging challenger brands, Fortune 500 companies and founder-led startups. Notable client engagements include industry leaders such as PepsiCo, global consumer brands like SharkNinja and LÄRABAR, and influential technology and policy initiatives including the Mozilla Foundation and AI Collaborative. This breadth of experience gives the agency a cross-industry fluency that enables it to bring fresh, unexpected perspectives to each client engagement.

Jaine PR's core approach centers on identifying the narratives that already exist within an organization and shaping them into compelling stories that resonate across top-tier mainstream media, industry influencers, and advocates. The agency prides itself on bespoke engagements tailored to each client's unique positioning needs, rather than templated campaign executions.

Service offerings span five core practice areas. Strategic Communications and Positioning encompasses brand narrative and messaging strategy, executive narrative development, and stakeholder engagement strategy. Earned Media Engagement covers media training, earned media strategy, and direct media engagement to secure coverage in top-tier publications. Executive Communications services include executive platform development, event engagement strategy, and speaker coordination to place leaders on prominent global stages. Content Strategy and Amplification includes digital strategy and content development, LinkedIn profile auditing and optimization, and owned channel development and management. Strategic Partnerships rounds out the offering with brand partnership facilitation and media collaborations.

The agency has a demonstrated track record of helping clients secure cover stories in leading publications, launch high-visibility campaigns, and establish credible presences at major industry events. Its positioning at the intersection of brand, culture, and audience makes it a strong partner for CPG brands and their leadership teams seeking to break through crowded and complex media landscapes.

Services & Capabilities

Strategic Communications, Brand Narrative Development, Executive Platform Development, Earned Media Strategy, Media Training, Content Strategy, Digital Strategy, LinkedIn Optimization, Speaker Coordination, Brand Partnerships

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