Kindle Brands CPG Consulting

Kindle Brands CPG Consulting, founded in 2022 and based in San Diego, California, is a consulting firm dedicated to assisting emerging consumer packaged goods (CPG) brands in navigating the complexities of the industry. The company aims to break down barriers that new CPG brands often face, particularly those associated with costly sales agencies and brokers. Kindle Brands operates on a commission-based model, working with standard industry commissions on net sales, which accounts for discounts such as MCBs and IOs, once the business gains momentum. The firm offers national sales coverage across four channels: Natural, Conventional, Convenience, and Food Service. Their services include consulting, advising on strategic roadmaps for success, and executing tailored strategies. Kindle Brands maintains a selective portfolio to ensure focused attention on each brand partner. Their network encompasses major distributors like UNFI, KeHE, McLane, and over 20 local DSDs across multiple states. Key retail accounts include Sprouts, Publix, Kroger, Meijer, Wegman's, Fresh Direct, Stop & Shop, 7-Eleven, Mother's Market, Gelson's, Bristol Farms, Go-Puff, Grocery Outlet, Jackson Stores, Foodland's, and The Fresh Market.