Lux & Luna

Lux & Luna is a consumer packaged goods brand specializing in coffee-free latte drink mixes designed for individuals who seek the comfort and ritual of a latte without caffeine, acidity, or added sugar. Inspired by the Latin words for light and moon, the brand was founded after more than a year of careful product refinement with the goal of delivering a rich, creamy latte experience that can be enjoyed at any time of day — from early morning to late evening — without the jitters, crashes, or digestive discomfort often associated with coffee and even decaf alternatives. Unlike decaffeinated coffee products, which still contain trace amounts of caffeine and retain coffee's inherent acidity, Lux & Luna products are entirely coffee-free, making them a genuinely distinct alternative in the hot beverage and functional drink mix category. The brand's signature latte mixes draw on a long culinary tradition of roasted grains as coffee substitutes. Key ingredients include roasted barley and roasted rye, which provide the deep, roasted flavor profile characteristic of a classic latte, along with chicory root fiber, which contributes natural sweetness and a smooth, creamy texture. Coconut powder delivers dairy-free creaminess, while monk fruit extract provides natural sweetness with zero added sugar, and natural flavors round out each variety without artificial colors or additives. The product line is available in multiple flavor profiles, including Mocha, Vanilla, Salted Caramel, and an Unsweetened option, offering variety for different consumer taste preferences. Each pouch contains 30 servings, positioning the product as a daily-use pantry staple. The formulation is notably free from added sugar, artificial sweeteners, artificial flavors, and artificial colors, aligning with clean-label consumer expectations in the better-for-you beverage segment. The zero-caffeine, lower-acidity positioning makes Lux & Luna particularly well-suited for consumers who are caffeine-sensitive, managing sleep quality, or experiencing gastrointestinal sensitivity to coffee. The brand targets health-conscious adults in the direct-to-consumer retail space who are seeking functional, flavorful alternatives to traditional hot beverages.