Sales Friends

Sales Friends is a German sales agency specializing in food retail distribution (LEH - Lebensmitteleinzelhandel) with over 15 years of experience in the FMCG industry. The company offers comprehensive sales services including exclusive brand distribution, multi-brand distribution, key account management, startup distribution, and point-of-sale management. They provide strategic consulting, traveling merchandising, and POS field services across Nielsen regions I-VII throughout Germany. Sales Friends works with major retail partners including Rewe, Edeka, Globus, and other leading German food retailers. Their core competencies include negotiating with retail partners in the food, drugstore, and organic sectors, product listing services, FIFO inventory management, promotional material exchange, and display setup. The company is headquartered near Hamburg and serves both Northern Germany and nationwide markets. They specialize in helping startups and established brands achieve successful distribution and listings in German food retail, offering tailored solutions for companies looking to enter or expand in the German LEH market. Sales Friends has built strong relationships with decision-makers in the retail trade and provides dedicated account management services to maximize brand presence and sales performance at the point of sale.