Smarties Candy Company

Smarties Candy Company is a renowned American confectionery manufacturer best known for producing the iconic Smarties candy rolls. Founded in 1949 by Edward Dee, the company has remained family-owned and is currently women-run, with leadership from the Dee family’s third generation. Headquartered in Union, New Jersey, Smarties Candy Company has established itself as a staple in the candy industry, producing over 2 billion Smarties rolls annually.\n\nThe company’s flagship product, the Smarties candy roll, is a tablet-shaped, fruit-flavored candy that is gluten-free, peanut-free, dairy-free, and vegan, making it a popular choice for consumers with food allergies or dietary restrictions. Smarties Candy Company is committed to providing worry-free treats, ensuring that all products are made in dedicated peanut-free facilities.\n\nIn addition to the classic Smarties rolls, the company offers a variety of other products, including Mega Smarties, Smarties Lollies, and seasonal items for holidays such as Halloween and Valentine’s Day. Their candies are distributed widely across North America and are available in major retail chains, specialty stores, and online through their official website and other e-commerce platforms.\n\nSmarties Candy Company serves the broader consumer packaged goods (CPG) industry, with a focus on the confectionery sector. The company’s products are enjoyed by children and adults alike, and they are frequently used for parties, celebrations, and as classroom treats due to their allergen-friendly profile.\n\nThe company’s manufacturing capabilities include high-volume candy production, packaging, and distribution. Smarties Candy Company is also known for its commitment to quality and safety, adhering to strict manufacturing standards.\n\nNotable clients and partners include major retailers such as Walmart, Target, and Amazon, as well as numerous independent candy stores and distributors. The company’s long-standing reputation and consistent product quality have made Smarties a household name in the United States and beyond.\n\nSmarties Candy Company continues to innovate within the confectionery space, introducing new flavors and product formats while maintaining the classic appeal of its original candy roll. The company is active on social media and engages with its community through various marketing campaigns and charitable initiatives.\n\nWith over seven decades of experience, Smarties Candy Company remains dedicated to crafting joy and delivering delicious, allergen-friendly candies to generations of fans.