The Craftory

The Craftory is a $550MM global investment house based in London and San Francisco, dedicated to amplifying challenger consumer brands. The company focuses on category-transforming consumer goods that positively impact society and the planet. With a mission to establish responsible CPG brands as the new standard, The Craftory provides patient growth capital (Series A/B/C) and a range of support services, including industry networking, founder mentoring, business strategy, brand development, marketing science, product innovation, retail optimization, and sustainability guidance. The Craftory invests in visionary entrepreneurs who are committed to driving positive change, building a portfolio of responsible CPG brands. The company is known for its deep industry expertise and commitment to sustainability, making it a leader in the consumer venture capital space.