The General Partnership

The General Partnership is a venture capital firm that provides both capital and sweat equity to its portfolio companies. Their team consists of engineers, recruiters, designers, sales leaders, writers, and product thinkers who actively collaborate with startups to accelerate product-market fit, save engineering time, and build world-class teams. They specialize in working with formation and breakout stage companies, offering investments ranging from $1-$15 million or more. The firm’s unique sweat equity model embeds experienced professionals into partner companies for months or years, delivering hands-on support in areas such as recruiting, product and engineering, and go-to-market strategies. Notable portfolio companies include Aven, Finix, Promise, and Scribe.