The Sawtooth Group

The Sawtooth Group is a data-driven, results-obsessed advertising agency specializing in building food, beverage, and health-and-wellness brands. They combine strategy, creativity, and media to create powerful content that drives business growth. Their proprietary I-Factor® platform measures brand irresistibility by analyzing brand knowledge, emotions, buzzworthiness, and badge value. They offer services such as brand tracking, target segmentation, category analysis, positioning/concept testing, data aggregation/analytics, predictive analytics, messaging/claims testing, and product/innovation testing. The Sawtooth Group has worked with notable clients in the CPG category, health-and-wellness companies, and nonprofits, delivering measurable results and innovative campaigns. Their expertise includes creating engaging brand campaigns, refreshing brand messaging, and driving conversions through strategic media and content solutions.