CGA by NIQ Q3 On-Premise Report: Category and Consumer Trends

The CGA by NIQ Q3 2025 report reveals a dynamic on-premise market reshaping around new spending patterns and shifting category power. Spirits and RTDs continue to dominate in value share - spirits now hold 46.7% of total beverage dollars, while RTDs surged +34.7% year-over-year, driven by flavored cocktails and expanding distribution. 

Tequila remains the undisputed category leader, up +2.6% in annual sales and +5.7% in the past quarter, while Cordials and American Whiskey also gained ground thanks to strong rate-of-sale performance.

The report also spotlights a consumer base balancing indulgence with intention. 37% of consumers are spending more per visit than last year, while half of those cutting back cite simply ordering fewer drinks.

Insiders can view the full version here. Not an Insider yet? Sign up today to read this and many more valuable reports from our expert data partners.