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Inside the Evolving On-Premise Landscape: Spirits, RTDs, and What’s Next - CGA by NIQ Q2 2025

by BevNET StaffPosted 07/09/2025 16:10
Inside the Evolving On-Premise Landscape: Spirits, RTDs, and What’s Next - CGA by NIQ Q2 2025 (opens in a new tab)
Below is a summary of the CGA by NIQ Q2 2025 report, "Q2 2025 On-Premises Update". Insiders can view the full version here. Not an Insider yet? Sign up today to read this and many more valuable reports from our expert data partners.

The U.S. On-Premise beverage alcohol market is shifting fast—and this exclusive CGA by NIQ x BevNET report uncovers where the momentum is heading. From Tequila overtaking Whiskey as the top-performing spirits category to RTDs dominating growth charts with double-digit gains, the data reveals both challenges and exciting new opportunities across the Bev Alc spectrum. 

Report Highlights:
  • Tequila steals the spotlight with nationwide gains in both value and volume  
  • RTDs outpace all BevAl categories in growth—especially among younger, high-spend consumers
  • Red wines and Spanish varietals defy the downward trend with surprising quarter-over-quarter gains  
  • Plus: How QSR and Fast Casual growth is reshaping On-Premise distribution strategies

This is a must-read for anyone navigating the ever-changing bar, restaurant, and spirits/RTD cocktails space. 

Insiders can download the full report now to access exclusive data, regional trends, and actionable insights for Q3 and beyond..

Insiders can view the full version here. Not an Insider yet? Sign up today to read this and many more valuable reports from our expert data partners.

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