Q2 Beer, Bev-Alc, and NA Beverage Trends: 3 Tier Beverages via NIQ

Below is a summary of the 3 Tier Beverages Q2 2025 beverage category report. Insiders can view the full version here. Not an Insider yet? Sign up today to read this and many more valuable reports from our expert data partners.

Beer and beverage alcohol are still facing headwinds, but Q2 declines in beer and wine were partially offset by growth in spirits — up 2.4% in volume. Prepared cocktails continue to fuel the momentum in spirits, boasting 15% growth in both volume and dollars. Tequila and cordials were both up slightly, while other spirits categories continued to decline. Meanwhile, wine-based cocktails surged with double-digit growth, compared with sangria, which showed the largest losses in both dollar and volume.

Not surprisingly, adult non-alc categories continue to post strong numbers, with the largest growth overwhelmingly occurring in the super premium beer category. The non-alcoholic beverage category enjoyed 3.1% year over year dollar growth, led by energy drinks, soft drinks, sparkling water, and coconut water. 

Insiders can download the full report for a deep dive into Q2 trends, category shifts, and what’s next for the beverage industry.

Insiders can view the full version here. Not an Insider yet? Sign up today to read this and many more valuable reports from our expert data partners.