Strategic Investment in CPG: Northhall’s Q3 2025 Report
The FABID by Northhall Q3 2025 report highlights a measured but steady quarter for food, beverage, and CPG investment activity. Total disclosed funding reached $344 million, representing a 1% quarter-over-quarter increase, even as the number of funded brands declined.
The average investment per brand rose to $8.6 million, buoyed by a significant round for Bloom, while the median investment increased by $1.5 million, underscoring ongoing investor interest in well-capitalized, growth-stage businesses.
Investment activity in Q3 was notably concentrated among established companies, with nearly half of total capital directed toward brands that have already raised over $250 million. As early-stage deal flow moderates and mid-sized rounds gain share, the quarter signals a market that is stabilizing at a more sustainable pace - one defined by disciplined capital allocation, selective growth, and investor confidence in category leaders.
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