The Functional Beverage Boom: What's Trending? - A Spate Special Report
Please note that below is a shortened excerpt of the report on what’s trending in functional beverages. View the full version here.
With the recent announcement of the acquisition of Poppi by PepsiCo, all eyes are on the functional beverage space. What’s trending and who will be next?
Energy Drinks
Energy drinks continue to rise in popularity. The category has seen significant growth, with TikTok driving the most interest. Popular related hashtags include#energy, #caffeine, #preworkout, and #gymtok, while brands like Alani Nu and Salud are among the most associated brands. This upward trend is expected to continue with steady growth in the coming year.
Protein Coffee
Protein coffee is gaining popularity, particularly on TikTok. Popular related hashtags include #highprotein, #coffee, #proteinpowder, and #icedcoffee, whilebrands like Clean Simple Eats and Jordan’s Skinny Mixes are among the most associated brands. This trend is expected to continue with steady growth in the coming year.
Probiotic Soda
Probiotic soda is rapidly gaining traction, especially on TikTok, which is driving much of the conversation. Despite its current low popularity index, the category has experienced strong growth, reflecting increasing consumer interest indigestive wellness. Trending hashtags such as #soda, #poppi, #probiotics, and#guthealth highlight this shift. Brands like Poppi and Olipop are at the forefront, with growing mentions alongside other health-conscious brands. This trend is expected to continue its steady rise in the functional beverage space.
Electrolyte Drinks
Electrolyte drinks are experiencing growing interest. The category continues to expand as consumers seek hydration and wellness benefits. Popular search queries include Gatorade pods, Powerade, Pedialyte for adults, and electrolyte drinks, signaling a diverse range of consumer preferences. Brands like Gatorade and Pedialyte remain at the forefront of the trend, with continued momentum expected in the coming year
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