What's New in the Sports Drinks Category - SPINS September 2024 Report
This report, which focuses on the sports drinks category, features exclusive content created just for our BevNET Insider audience! Please note that below is a shortened excerpt of the report. View the full version here.
Sports drinks are seeing 5% increase in sales. The adjacent hydration & electrolytes category is seeing strong growth but is still a much smaller category overall.
RTD sports drinks do well in Convenience & MULO. Meanwhile, hydration & electrolyte products (powder, etc.) see bulk of sales in MULO but convenience share is growing.
What’s next on the Hydration Horizon? As Hydration beverages get more and more inclusive, brands and consumers are expanding their definitions by a) incorporating secondary benefits and b) looking to nature for new inspiration.
Insiders can view the full version here. Not an Insider yet? Sign up today to read this and many more valuable reports from our expert data partners.
