Where Beer Still Wins - and Where It’s Losing Ground: CGA by NIQ Q4 2025

The on-premise beer landscape is no longer shrinking evenly - it’s fragmenting. In the December 2025 Brewbound Quarterly On-Premise Report, NIQ data reveals a market where growth is increasingly concentrated in specific outlets, formats, and styles, while once-reliable channels quietly lose ground. Neighborhood and sports bars are emerging as rare pockets of stability, even as premium venues contract and overall beer share continues to cede space to spirits and RTDs.

Beneath the topline declines, however, are clear signals of where momentum still exists. Draft is outperforming packaged in most segments, select imports are defying distribution headwinds, and non-alcoholic beer is posting some of the fastest growth in the on-premise - led by a handful of states that are quietly reshaping the category’s future. The report surfaces where beer is still winning, where it’s losing ground, and why the next phase of on-premise success will be defined less by scale and more by precision.

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