Co-Founder • Happypop & Koia
Go-to-Market Strategy: Scaling from Regional to National
Maya French, founder of Koia and HappyPop, shares how to build a route to market that works in the real world. Learn how to test and choose the right channels, distributors, and retail partners, manage supply chain demands, and avoid the costly mistakes that come with scaling too fast. Walk away knowing how to grow smart and protect quality as you expand.
Start CourseMaya French, founder of Koia and HappyPop, shares how to build a clear, sustainable route to market from the ground up. Drawing from her experience scaling two national brands, Maya walks through how to start small, test different channels, and use real data to decide where to grow next. She breaks down how to choose the right distribution partners, manage supply chain challenges, and navigate the financial realities of retail expansion. You’ll also learn how to protect product quality, keep your messaging clear, and grow at a pace your business can actually support while scaling smart and staying in control.
Experts:
Content Preview
- Start Small, Prove It, Then Scale3:36
- Don’t Guess Your Channel Strategy - Test It1:06
- How to Know When You’re Ready for a National Launch3:28
- Grow Slow, Grow Strong1:57
- Understanding Your Distribution Options2:26
- Get Your Retail Fit Right1:49
- Not Every Retailer Is Worth the Price1:18
- Growth Means Nothing Without Quality1:47
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