Publisher/Writer • The Checkout Grocery Update
Retail Economics: What Every Brand Needs to Understand
Join Errol Schweizer, industry veteran and publisher of The Checkout, for an inside look at how retailers earn profit, manage promotions, and make decisions that shape your brand’s success. Learn the real economics behind margins, markups, and trade spend to grow smarter and more profitably.
Start CourseErrol Schweizer, CPG advisor, industry veteran and publisher of The Checkout, shares how grocery retailers actually make money — and how brands can use that knowledge to grow profitably. Drawing on his experience leading grocery at Whole Foods, Errol breaks down how retailers structure margins and markups, how trade spend and promotions really work, and the hidden math behind wholesaler pricing and chargebacks. Learn how retailers analyze promotions, judge brand performance, and use pass-through pricing to boost profits, giving you the insight to price smarter, plan better, and build stronger retail partnerships.
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Publisher/Writer • The Checkout Grocery Update
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Content Preview
- How Grocery Stores Really Make Money6:28
- How Retailers Balance Low-Margin Staples With Premium Products2:15
- The Economics of Promotions and Category Management5:51
- The Hidden Logic Behind What Retailers Decide to Charge3:14
- Why Big Grocers Get Better Prices (and Small Ones Pay for It)2:46
- How Distributors Really Make (and Lose) Money6:13
- Promotion Type 1: Off-Invoice and the Real Costs of Forward Buying5:12
- Promotion Type 2: Manufacturer Chargebacks and the Markup on the Markdown4:58
- Promotion Type 3: Scanbacks - Clean but Still Complex3:04
- Understanding Retail Accountability5:25
- How Retailers Evaluate Promotions: What They Measure and Why It Matters2:22
- How Retail Pass-Throughs Work: Pricing Strategy on Promotion2:42
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