Huxley Introduces Peach Flavor, Expanding Its “Refreshingly Real Energy” Lineup Nationwide
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PRESS RELEASE posted by Huxley
Mar. 2, 2026 at 12:25pm (EDT)
MINNEAPOLIS (March 2, 2026) – Huxley announced the launch of Peach, the first new flavor
introduced since the brand’s inception in 2024. The new flavor will begin hitting retail shelves
today, in addition to being sold on their website, and will be sampled for retail and distributor
partners at Natural Products Expo West in Anaheim later this week.
Peach joins Huxley’s original lineup of Tangerine, Strawberry and Mango, expanding the brand’s
collection of vibrant, juicy flavors designed to deliver a crisp, refreshing experience. Peach adds
a smooth, sun-ripened sweetness that deepens the lineup while staying true to what has
defined Huxley from the start: bold fruit flavor from real fruit juice.
Founded on the belief that energy drinks should be both delicious and transparent, Huxley has
positioned itself as a differentiated alternative in a category often dominated by artificial
ingredients and excessive caffeine. Each can delivers 90mg of superfruit caffeine paired with
100mg electrolytes for hydration, 50mg of L-theanine for smooth energy, 5g of organic cane
sugar, and real fruit juice. The result is what the brand calls “Refreshingly Real EnergyTM”: a
lighter, brighter take on energy designed to power a balanced lifestyle.
The Peach launch arrives during a period of significant growth for the company. In recent
months, Huxley debuted nationwide at Sprouts Farmers Market and expanded into three
regions of Whole Foods Market, marking major milestones in the brand’s retail expansion. The
addition of Peach gives retail partners a compelling new SKU as consumer demand for cleaner,
fruit-forward energy continues to build.
About Huxley
Huxley is reimagining what an energy drink can be — delicious, hydrating, and made with real
ingredients. Rooted in flavor, transparency, and balance, Huxley crafts its beverages with real
fruit juice and a touch of organic cane sugar for a vibrant, juicy taste. Each drink pairs the
benefits of superfruit caffeine and replenishing electrolytes to deliver sustained, feel-good
energy — Refreshingly Real EnergyTM. To learn more about Huxley visit www.drinkhuxley.com.
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