Believer Targets Four Unique Daily Occasions with New Wellness Tonics
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The Believer Series represents Lift Bridge Brewing Company's expansion beyond traditional craft beer into the fast-rising world of functional cannabis beverages—drinks that blend cannabinoids like THC and CBD with botanicals, mushrooms, and adaptogens to support mood, focus, relaxation, and rest. The four unique varieties—Emerge, Focus, Float, and Dream—each target a specific daily occasion, from morning energy to evening calm.
“We’re seeing a major shift in how consumers think about what they drink,” said Brad Glynn, Co-Founder and Creative Director at Lift Bridge. “People are increasingly reaching for products that do more than just taste good; they want drinks that make them feel good, too. The Believer Series was created to meet that moment, delivering a great-tasting, functional experience built around wellness, creativity, and balance.”
About the Believer Series
Emerge: Peach, Matcha, and Green Tea with THC, CBD, Lion’s Mane, and L-Theanine, designed to spark focus and forward momentum.
Focus: Lemon, Berry, and Basil with THC, CBG, Cordyceps, and Ginseng for clarity, creativity, and sustained energy.
Float: Pineapple and Guava with THC, CBD, Reishi, and Jujube for calm, relaxation, and mental reset.
Dream: Tart Cherry and Ginger with THC, CBN, Ashwagandha, and Valerian Root for rest, recovery, and restorative sleep.
Each beverage contains a low-potency, hemp-derived THC formulation compliant with Minnesota regulations and is packaged in 12oz cans, available in both 4-packs and a mixed 12-pack.
Functional Beverages and Cannabis Drinks on the Rise
According to Grand View Research, the global cannabinoid beverage market is expected to grow at a 19.2% compound annual growth rate (CAGR), expanding from $1.16 billion in 2024 to over $3.86 billion by 2030. Meanwhile, the broader functional beverage category—which includes drinks that support energy, mood, and wellness—is projected to grow at 8.9% annually, from $149.75 billion in 2024 to $248.51 billion by 2030.
This explosive growth reflects a clear consumer trend: a shift toward healthier, lower-calorie, and purpose-driven beverage choices. From non-alcoholic alternatives to CBD and THC infusions, consumers are increasingly seeking products that fit their lifestyle and wellness goals without sacrificing flavor or enjoyment.
“Our goal with Believer is to reimagine what it means to unwind, focus, and recharge,” said Glynn. “Lift Bridge has always been about bringing people together through great taste and authenticity; now, we’re expanding that idea into a more mindful and functional space.”
Availability
The Believer Series will launch first in stores across Lift Bridge’s Midwestern distribution territory and expand to other states where hemp-derived THC beverages are legal. Consumers can find the series at select retailers, local beverage stores, and directly through Lift Bridge’s new online store.
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