Protein Ball Launches Attention-Grabbing Multi-Packs Under Its Ballsy By Nature Banner
Featured Listings
The news contained on this page has been provided by a third party. BevNET.com, Inc. does not verify, endorse, or vouch for any information or content submitted by third parties, or verify the identity, credentials, or expertise of third parties. We encourage you to consider carefully the source of all information and content provided by third parties on this website.
May 26 sees The Protein Ball Co advance its minimally-processed agenda with the arrival of its attention-seeking multipacks that have embraced the brand’s vibrant ‘Ballsy by Nature’ branding to create some added theatre for its protein-rich pick-me-ups within the UK’s increasingly prominent, healthier snacking fixtures.
According to The Protein Ball founder, Matt Hunt, “More than ever, consumers are seeking out bite-sized snacking solutions offering great taste and positive nutrition traits to support their daily, on-the-go grazing needs. This is a snacking neck of the woods historically dominated by a multitude of samey, ultra-processed bars, whose audacious, larger-than-life personalities have historically diverted attention from their less than convincing ingredient decks (hidden sugars, unwelcome additives, 2nd best ingredients) and bleak, single-bar formats (format fatigue).”
Today transparency is king, making it imperative The Protein Ball Co to create a larger branding canvas to not simply make its presence felt on-shelf via the perfect trial format, but to also convey all the positive messaging that surrounds these ‘easy to share’ single bite heroes: packed with beneficial fibre, gluten-free, no added sugars, palm oil or lazy junk ingredients.
Better still this is a brand that tips its hat to the nation’s increasingly vocal GLP-1 friendly movement by providing the perfect joyous nibble
Learn More
