Mike Farrell of The Forest Farmers, Michael Ham of Wild Orchard Tea, and Susan Hartman of Recoup Beverage share how their brands use sustainable maple to power innovation. They explore how maple sap provides clean hydration, natural sweetness, and a functional base to beverage formulations. Our panel will discuss regenerative farming, nutritional benefits, and how tapping trees helps preserve forest, offering valuable information for brands aiming to meet growing demand for transparency, wellness, and sustainability through maple as a standout ingredient. This episode is a paid collaboration with The Forest Farmers.
June 10, 202542 mins
Building a business is hard as you're juggling so many roles while trying to build momentum without running out of resources. In this episode, Ashley Waldman, Founder & CEO of Jubilee's (high-nutrition kids' milk), gets advice from Ashley Selman, Co-Founder of Heywell (functional sparkling water), and Pauline Idogho, Founder & CEO of Mocktail Club (non-alcoholic cocktails). Ashely and Pauline share tips and tricks on choosing retail partners, the importance of operational excellence before scaling, when to invest in fractional team members, plus how to say yes strategically, manage cash flow, and grow without burning out.
May 28, 202545 mins
Consumers say they want sustainable packaging, but what do they actually care about, and how can brands deliver without tanking margins? Martin Caballero (BevNET), Simon Gainey (Hard Working Packaging), and Benjamin Puncher (Mintel) unpack it all, from the power of clear front-of-pack messaging to the value of recyclable materials and packaging that reinforces brand identity. They spotlight brands like Liquid Death, which prove that when sustainability is woven into the core story and executed in a way that feels authentic, it can drive consumer connection and strengthen the bottom line.
April 22, 202542 mins
Sherry Frey of Nielsen IQ provides an insider’s guide to the 2025 CPG landscape, covering key trends and opportunities. Sherry delves into the latest ingredient and flavor trends, evolving snacking habits, the growing influence of global flavors, and the sustainability factors driving consumer loyalty. Highlights include growth opportunities for small BFY brands, the rising demand for sustainability, trending ingredients like collagen and electrolytes, emerging flavors such as pickle, dragon fruit, and hibiscus, and growing concerns around seed oils.
January 7, 202559 mins
Sara Stender Delaney of Sarilla is committed to using regeneratively grown ingredients in her canned teas, but wants to know how to market them in a way that drives trial and repeat purchases. Tina Owens, Managing Director of the Nutrient Density Alliance, has some brilliant, data backed ideas that directly appeal to human health and wellness. Fun fact: did you know you might be able to combat the "hangries" with regenerative? Tune in for the full story!
November 15, 202348 mins
Environmental, Social, and Governance (ESG) is increasingly important for CPG brands to weave into their business models. Ben Mand and the Harmless Harvest team talk about how they deal with the supply chain issues that come with an agriculture centered product, how to set goals that support business holistically (and what to do when you miss those goals), and surprising insights on how they successfully market sustainability.
November 9, 202346 mins
