The Nombase Podcast

The Nombase Podcast is your go-to resource for industry insights, expert advice, and community discussions tailored to CPG professionals. Join us to hear from brand founders, retailers, investors, and industry partners on retail success, consumer trends, social media strategies, and more. Stay ahead in the fast-paced world of consumer goods.

Listen on your favorite platform:

Join a Live Recording

Latest Releases

OpenSky Ventures Fund II Is Live: Is This Investor For You?

Ep. 131: OpenSky Ventures Fund II Is Live: Is This Investor For You?

OpenSky Ventures has backed brands like Fishwife, Magic Mind, and Habiza, and is actively deploying capital into the next wave of innovative businesses. They focus on brands with early traction, strong customer loyalty, and clear potential to scale into lasting, differentiated brands.In this episode, Stephanie Nwokolo Hussey, Principal at OpenSky Ventures, breaks down exactly what they look for, how they evaluate founders, and how to know if your brand is a fit before you pitch.You will learn:• How to prove real brand strength through repeat rates, subscriptions, and early customer loyalty signals• What investors actually want in a deck, including must show metrics and common deal breaking mistakes• How to stay capital efficient by controlling marketing spend, supply chain costs, and team structure• How to build a go to market strategy using organic growth, community tactics, and customer first channels• How VCs separate real trends from hype using examples like protein demand and GLP 1 driven behavior shiftsIf you are a food or beverage founder thinking about raising, this episode will help you quickly understand whether Open Sky should be on your target list.
May 6, 202641 mins
Zeroing in on Costco, Target, Walmart? What to Fix Before You Go Big

Ep. 130: Zeroing in on Costco, Target, Walmart? What to Fix Before You Go Big

Landing a major retail account can change a brand overnight, but only if the operational foundation is ready to support it. Join Paul Verdu and Mitch Wedemeier from Octopi, a co-manufacturing partner backed by Asahi Group, to break down what really happens when brands scale into large national and club retailers. You'll learn:• Why landing a retailer like Costco or Target often creates a 90 to 180 day production sprint and what must happen within that window• The critical documentation required including specs, certifications, and material data to enable a smooth transition between co manufacturers• How differences in co-manufacturer equipment and capabilities impact product quality, timelines, and scalability• Common surprises around packaging, lead times, and retailer requirements and how to plan for them early• How to balance forecasting, inventory risk, and production flexibility to avoid stockouts amid unpredictable reorder cycles
April 29, 202647 mins
How to Stop Fighting Operations Battles and Find Your Flow

Ep. 128: How to Stop Fighting Operations Battles and Find Your Flow

Growth is exciting, until your operations start pushing back.Many founders try to solve this by working harder, producing more, or expanding faster. But the brands that actually scale learn a different lesson: at some point, you have to stop forcing it and start building systems that work with your business, not against it.In this Nombase podcast, Dirty Gut founder Daniel Berlin sits down with Jesse Barruch, co-founder of Whims, to get some advice on how to navigate that shift without breaking your business.Find out:How to know when you're forcing growth instead of building real scaleHow to schedule smaller production runs early to save you from costly mistakes laterHow to approach co-manufacturer selection and avoid the wrong partnersWhat to track when you have little to no data and how to build useful systems over timeHow to think about inventory, forecasting, and demand planning in the early stagesThe operational problems that only reveal themselves as you growHow to decide what to handle yourself and what to outsource as a founderThe tradeoffs between control, cost, and efficiency in your operationsHow to structure your time around high impact work that actually drives growthWhy your vision for the business should guide every operational decision you make
April 15, 202642 mins
Big Idea to Scalable Beverage: The Realities of Innovating

Ep. 119: Big Idea to Scalable Beverage: The Realities of Innovating

You may have a winning beverage you perfected in your kitchen or sell at the farmer’s market, but it’s a long road to making it work at scale. In this episode, MSI Express leaders Chuck Woods and Greg Schildmeyer share what it really takes to turn a bold idea into a profitable, manufacturable product. They’ll reveal how to avoid costly formulation and packaging mistakes, when to consider formats like stick packs versus liquids, and which trends actually have staying power. Plus, find out why aligning innovation with production reality is the key to building beverages that last.  This episode is a paid collaboration with MSI Express.
February 13, 202645 mins
The Insight You Need: Navigating Today’s Unpredictable Supply Chain

Ep. 116: The Insight You Need: Navigating Today’s Unpredictable Supply Chain

Supply chains continue to be unpredictable post-pandemic due to tariffs, environmental factors, and ongoing global trade volatility. Costs shift quickly, availability can tighten without warning, and decisions that feel like they should be routine carry real risk for food and beverage brands. Hear the inside scoop on what's happening and how to secure your supply chain with Beth Brown, David van Wees, and Tim Near from Agrowgate, a strategic sourcing and supply chain partner for CPG brands. They'll uncover where hidden risk is showing up in ingredients and packaging, how brands can build flexibility into sourcing and inventory strategies, and what teams should be focusing on now to protect margins and avoid costly disruptions.
January 27, 202644 mins
The Science Backed Commercialization Playbook for Cannabis Beverages

Ep. 107: The Science Backed Commercialization Playbook for Cannabis Beverages

Cannabis beverage is a growing category but it comes with plenty of unexpected twists and turns. Success starts with what you can control, and in this category, that begins with the formulation. SoRSE Technology transforms cannabinoids into safe, stable, water compatible ingredients that make consistent commercial scale beverages possible. Michael Flemmens, Executive Vice President of Research and Technical Business Development at SoRSE, dives deep into the science, operations, and real world challenges behind building cannabis beverages that consumers trust and brands can grow.
November 25, 202541 mins
The Glass Advantage: Differentiation in the RTD Beverage Market

Ep. 105: The Glass Advantage: Differentiation in the RTD Beverage Market

With new regulations expanding the use of glass in spirits-based RTDs and growing consumer demand for clean, quality packaging, glass has reemerged as a strategic advantage. Join the Glass Packaging Institute, Jimmy Bruton of Via Carota, and Sandstrom Partners to learn why glass is non-toxic, inert, and the most sustainable material, especially when domestically made. Discover how glass affects consumer perception, protects product integrity, helps brands innovate and stand out, appeals to health-conscious consumers, and how to navigate its unique challenges.
November 11, 202537 mins
Brain Support: The Hottest Trend in Functional Formulation

Ep. 102: Brain Support: The Hottest Trend in Functional Formulation

Brain health is emerging as one of the biggest functional trends in food and beverage, as consumers look for ways to support focus, clarity, and long-term cognitive function through what they eat and drink. In this episode, Sephora Noormand of MOSH, Katie Emerson of Kyowa Hakko (makers of Cognizin®), Austin Holt of MacroCap Labs, and Josh Schall of J. Schall Consulting discuss how brands are leveraging science-backed ingredients like Cognizin® to build credibility and consumer trust, the role of clinical research in substantiating functional claims, and how innovation in brain-boosting foods, beverages, and supplements is reshaping the future of functional formulation.  This episode is a paid collaboration with Cognizin®.
October 21, 202545 mins
The Hidden Cost of Waiting: Luxent, Lemon Perfect, and BERO on Building the Right Systems for Growth

Ep. 101: The Hidden Cost of Waiting: Luxent, Lemon Perfect, and BERO on Building the Right Systems for Growth

Brandon Lennox of Lemon Perfect, Neha Soi of BERO, and Vivian Keena of Luxent share how timing, technology, and the right partners can define a brand’s growth curve. They open up about scaling challenges, system decisions, and the pivotal role an ERP like NetSuite played in transforming their operations. From manual chaos to structured efficiency, their stories reveal what happens when growth outpaces infrastructure, and how investing early in the right systems can prevent the hidden cost of waiting.  This episode is a paid collaboration with Luxent.
October 14, 202540 mins
Co-Man Risk Management: What You Don’t Know Could Hurt You

Ep. 98: Co-Man Risk Management: What You Don’t Know Could Hurt You

After Flow Water’s recent foreclosure left many co-packing customers scrambling, the need for smart co-manufacturing risk management has never been clearer. Brad Woodgate, founder of Joyburst, The No Sugar Company, and Wellnx Life Sciences, joins Brandon Hernandez, co-founder of Whole Brain Consulting, to share how founders can protect their brands from co-manufacturing disasters. Listeners will learn to spot early warning signs, build redundancy into manufacturing, evaluate packaging risks, and safeguard raw materials and equipment during shutdowns or foreclosures. The conversation also covers the contract clauses that matter most, how to vet facilities, why geography and capacity strategy affect growth, and how scorecards and pre-launch planning keep operations on track. 
September 23, 202545 mins
Santatera Invests in Flavor, Not Fads.  Here’s What They Look For.

Ep. 96: Santatera Invests in Flavor, Not Fads. Here’s What They Look For.

Alejandro González, managing partner of Redwood Group and Santatera Capital, explains how the fund chooses which food and beverage brands to back. He outlines why flavor matters most, what healthy margins look like, and how distribution drives growth. González also shares how Santatera supports founders with research, recruiting, governance, and supply chain expertise. He discusses what an ideal exit looks like for the fund and gives an inside look at why they recently invested in Sunnie, an allergen-free snack brand.
September 9, 202542 mins
The Ops Episode: Scaling Without Sinking

Ep. 87: The Ops Episode: Scaling Without Sinking

How do you scale your CPG brand without drowning in chaos? Jesse Barruch, Co-Founder of Whims Delights and David McCormick, Co-Founder of Ayoh Foods, dig into the messy realities of building operational systems that support growth. From managing complex supply chains to prioritizing cash flow and inventory, our guests offer practical frameworks, real-world forecasting strategies, and how to avoid the biggest operational mistakes growing brands make.
July 8, 202542 mins
Know When to Negotiate: Distributor Contracts

Ep. 86: Know When to Negotiate: Distributor Contracts

Distributor contracts can make or break your brand. In this episode, we sit down with Kyle Koehler, Founder and CEO of Wildway Foods, and Kara Posner, Partner at Giannuzzi Lewendon, to unpack how brands can navigate these high-stakes agreements with confidence. Learn when and how to negotiate, what terms to watch for, and how to protect your margins while building strong distributor partnerships.
July 1, 202546 mins
The Ingredient Doing the Most - For Flavor and the Forests

Ep. 83: The Ingredient Doing the Most - For Flavor and the Forests

Mike Farrell of The Forest Farmers, Michael Ham of Wild Orchard Tea, and Susan Hartman of Recoup Beverage share how their brands use sustainable maple to power innovation. They explore  how maple sap provides clean hydration, natural sweetness, and a functional base to beverage formulations.  Our panel will discuss regenerative farming, nutritional benefits, and how tapping trees helps preserve forest, offering valuable information for brands aiming to meet growing demand for transparency, wellness, and sustainability through maple as a standout ingredient. This episode is a paid collaboration with The Forest Farmers.
June 10, 202542 mins
Global Pressure, Local Impact: Rethinking Sourcing When Prices Skyrocket

Ep. 77: Global Pressure, Local Impact: Rethinking Sourcing When Prices Skyrocket

Join Christian Quie, VP of Sales at ChocXO, and Lillard Anthony Wong, Co-Founder and COO of Owlvericks Coffee, discuss how their brands are responding to sharp ingredient cost increases caused by shifting trade policies and environmental factors and. They share approaches to managing supply chain volatility, strategies for alternative sourcing, methods for communicating price changes, and ways to maintain margin and product quality.
April 29, 202547 mins
The New Rules of Consumer Behavior Around Responsible CPG Packaging

Ep. 76: The New Rules of Consumer Behavior Around Responsible CPG Packaging

Consumers say they want sustainable packaging, but what do they actually care about, and how can brands deliver without tanking margins? Martin Caballero (BevNET), Simon Gainey (Hard Working Packaging), and Benjamin Puncher (Mintel) unpack it all, from the power of clear front-of-pack messaging to the value of recyclable materials and packaging that reinforces brand identity. They spotlight brands like Liquid Death, which prove that when sustainability is woven into the core story and executed in a way that feels authentic, it can drive consumer connection and strengthen the bottom line.
April 22, 202542 mins
Can you increase Profitability with Sustainability? This Is How Harmless Harvest Does It.

Ep. 11: Can you increase Profitability with Sustainability? This Is How Harmless Harvest Does It.

Environmental, Social, and Governance (ESG) is increasingly important for CPG brands to weave into their business models.  Ben Mand and the Harmless Harvest team talk about how they deal with the supply chain issues that come with an agriculture centered product, how to set goals that support business holistically (and what to do when you miss those goals), and surprising insights on how they successfully market sustainability.
November 9, 202346 mins