Maya French, founder of HappyPop and Koia, and Kendra Bennett, CMO of Bon Bee Honey, each turned unexpected hits of PR exposure into sustained brand growth. They’ll share the key decisions they made—and wish they had made—on prioritizing accounts when you're tight on product, ramping up production for unexpected demand, and using pre-orders and customer service tactics to retain new customers, even if you can't service them immediately. They also share how to leverage viral exposure beyond e-commerce by strengthening retail partnerships.
November 7, 202456 mins
Holly and John Arbuckle, founders of Singing Pastures Farms, are building a unique, clean-label, pasture-raised, woman-owned meat snack brand. They’re navigating the complexities of earned PR to gain meaningful exposure and drive brand awareness that translates into sales. Sara Brooks, from Goldilocks and Fridays digital marketing firm, joins to share the latest PR strategies, including affiliate marketing, social media tactics, and influencer partnerships, to help your brand shine.
October 17, 20241 hr 3 mins
Dan-O's viral TikTok videos transformed the brand from a struggling business to a social media sensation. Learn the straightforward content tactics, algorithm insights, and influencer strategies that exponentially grew the brand's digital presence and sales, proving that sometimes, a little creativity goes a long way.
January 18, 202447 mins
Oliver Buccicone, CEO of Michele's Granola, and Lauren Shafer, Marketing Director of Michele’s Granola, take us behind the scenes on LTOs. Find out how LTOs can be a pipeline for core offerings, open doors and build partnerships, and increase your consumer base. They'll also discuss the tough side of innovation including lifecycle management and smart sku rationalization for operational excellence.
January 12, 202447 mins
