2x Consumer Products Growth Partners

Loft Growth Partners, formerly known as 2x Consumer Products Growth Partners, is a leading growth investor specializing in emerging consumer products businesses. With a focus on purpose-driven entrepreneurs, the company provides strategic support, capital, and operational expertise to help brands scale and become iconic in their industries. Loft Growth Partners partners with companies in the consumer packaged goods (CPG) sector, offering decades of experience and a collaborative approach to growth. Their portfolio includes notable brands such as Good Karma, The Sill, and Wonderbelly, showcasing their commitment to reshaping the consumer landscape.