Basemakers

Basemakers is a premier field sales and merchandising company in the food and beverage industry. Founded in 2015, they have conducted over 1,000,000 retail visits and helped over 200 food & beverage brands across thousands of retail grocery stores. They specialize in retail execution, helping brands maximize their shelf presence and sales potential. Notable clients include RX Bar, HU Kitchen, Health-Ade, Clean Cause, and Iconic Protein. The company focuses on solving critical retail challenges, noting that 25% of sales are lost due to poor retail execution, and 40% of consumers discover brands at the point of purchase. Their services include void filling, securing clip strips, managing cooler placements, and overall retail merchandising optimization.