Cult Capital

Cult Capital is an investment firm that specializes in discovering, funding, and scaling emerging cult consumer brands. They focus on brands with fanatical followers that provide a sense of identity and belonging to their consumers. Their investment strategy targets growth-stage companies with annual revenues of at least $2 million, seeking capital investments of up to $10 million. Cult Capital primarily invests in consumer packaged goods (CPG) categories such as food and beverage, beauty and personal care, fashion and leisure, and household and pet products. They pride themselves on being hands-on, selective, and focused, offering a modern and collaborative approach to brand partnerships. Their mission is to help brands achieve mainstream success while staying true to their core values and authenticity. Notable investments include brands like Subtl Beauty, LAWLESS Beauty, Act+Acre, Jaanuu, and Miyoko's Creamery. Cult Capital emphasizes quality over quantity, ensuring a deep and purposeful collaboration with their brand partners. Their team is composed of experienced professionals passionate about scaling brands and fostering innovation in the consumer space.