Easy Does It Brew

Easy Does It Brew is a non-alcoholic beer company founded by skateboarding legend Erik Ellington, along with co-founders Jon Warren and Kellen Roland. The company produces Original Brew, a crisp non-alcoholic American lager that contains under 0.5% ABV and only 65 calories per serving. The beer is brewed using traditional methods with real malt, Saaz hops, and specialty yeast, with carefully controlled fermentation to maintain low alcohol content. Easy Does It Brew targets active lifestyle enthusiasts who want to enjoy the taste and experience of beer without the alcohol, whether they're skateboarding, tailgating, working out, or socializing. The brand combines skate culture aesthetics with modern brewing techniques, positioning itself as a premium non-alcoholic option for consumers who want to 'go hard' while maintaining a healthy lifestyle. The company sells directly to consumers through their e-commerce platform and offers free shipping on orders over $50. Their tagline 'Go Hard Care Hard' reflects their philosophy of living life to the fullest while making responsible choices. The brand emphasizes quality ingredients, crisp taste, and the ability to enjoy their product in any social or active setting without compromising performance or health goals.