Keya's Snacks

Keya's Snacks is a US-based consumer packaged goods (CPG) company specializing in uniquely flavored potato chips that blend American snacking traditions with the vibrant, complex spices of Indian cuisine. Founded by Keya Wingfield, a Food Network Champion and culinary entrepreneur, the company operates under the parent entity Daksh Foods Inc. Keya's Snacks is headquartered in the Greater Richmond Region and is woman-owned, with a mission to bring bold, authentic flavors to mainstream American snack aisles. \n\nThe company’s flagship products include Bombay Spice and Black Salt potato chips. Bombay Spice features a proprietary blend of 29 single-origin spices sourced directly from India, delivering a multi-layered, aromatic, and spicy flavor profile that stands out in the crowded snack market. Black Salt chips offer a tangy, umami-rich experience, reminiscent of sea salt and vinegar but with a distinctly South Asian twist, thanks to the inclusion of kala namak (black salt), a staple in Indian street food. All chips are made from American-grown potatoes and are produced in the USA, ensuring freshness and quality while supporting local agriculture.\n\nKeya's Snacks emphasizes clean ingredients, using only high-quality, non-GMO potatoes and spices without artificial flavors or preservatives. The company is committed to transparency and authenticity, highlighting the cultural heritage behind each flavor and educating consumers about the origins and uses of Indian spices. The brand’s playful, vibrant packaging and marketing reflect its mission to make global flavors accessible and fun for all snack lovers.\n\nDistribution channels include direct-to-consumer sales via their website (https://keyassnacks.com/shop), as well as partnerships with specialty retailers, breweries, wineries, and gourmet markets in the Mid-Atlantic and Northeast US. Notable retail partners and points of sale include Each Peach Market, Broad Branch Market, TPSS Co-op, Calvert Woodley, Sara’s Market DC, Fredericksburg Food Co-op, and The Goods Mart in NYC. The brand is also featured at local breweries and wineries, such as Final Gravity Brewing Co, Benchtop Brewing RVA, Hardywood, and others, where the chips are paired with craft beverages for unique tasting experiences.\n\nKeya's Snacks has received positive reviews from both consumers and chefs, with testimonials praising the chips’ bold flavors, innovative spice blends, and versatility as both a snack and a culinary ingredient (e.g., as a breading for fried chicken). The company has garnered media attention for its founder’s story, product innovation, and commitment to diversity and inclusion in the food industry. Keya Wingfield’s background as a chef and her success on national television have helped build brand credibility and a loyal following.\n\nThe company’s capabilities include recipe development, spice blending, potato chip manufacturing, packaging, and regional distribution. Keya's Snacks is positioned for growth in the better-for-you snack segment, appealing to adventurous eaters, health-conscious consumers, and those seeking authentic global flavors. The company continues to expand its product line and distribution footprint, with plans to introduce new flavors and reach a broader national audience.\n\nIn summary, Keya's Snacks is a dynamic, woman-owned CPG brand that brings the rich, diverse flavors of India to American snackers through high-quality, innovative potato chips. With a focus on authenticity, clean ingredients, and culinary creativity, the company is poised to become a leader in the ethnic and specialty snack category.