Marsmars

Marsmars is a fractional marketing and AI consultancy led by Jiri Nekovar, offering specialized marketing leadership services to direct-to-consumer (DTC) brands. The firm operates at the intersection of artificial intelligence and performance marketing, providing senior-level strategic guidance without the overhead of a full-time executive hire. As a Fractional CMO and AI Director, the principal delivers revenue-focused marketing strategy, leveraging AI-powered tools and methodologies to drive measurable growth for DTC companies. The consultancy targets emerging and scaling consumer brands that require experienced marketing leadership on a flexible engagement basis. Core offerings center on integrating AI into marketing operations, campaign strategy, customer acquisition, and brand positioning to improve revenue outcomes. The business model is designed to give growing DTC brands access to C-suite-level marketing expertise typically reserved for larger organizations, making it particularly relevant for brands in transition or those seeking to modernize their marketing infrastructure with artificial intelligence.