Mission Field

Mission Field is a global innovation, strategy & insights consultancy. We are CPG veterans who have also worked in multiple entrepreneurial ventures. We bring that combination of experience together to help CPG companies create, formulate, produce, test, and launch new products.

We are a nimble consultancy specializing in:
Innovation - new products & services
Renovation - enhancing legacy brands
Strategy - clarifying unique growth pathways
Insights - consumer, shopper & retailer

We embrace entrepreneurial practices while bringing the rigor and cross-functional expertise our Big CPG clients expect and require to every project & deliverable.

Our clients span CPG, Foodservice and Durables companies & brands. Our testing capabilities include all traditional bricks & mortar channels (Grocery, Club, Mass, Drug, Convenience, Natural, Pet, etc.), Foodservice channels including QSR, Fast Casual, Casual Dining, Pubs/Bars, etc., EComm including Amazon & DTC, and Alternative formats including Mini-Markets, Yoga studios, and more.

Based in the US, we have experience leading and executing research, R&D, production and transactional tests in the US, Latin America, Europe, Asia & beyond.