Palate

Palate is an agile, authentic product feedback platform specifically designed for sustainable food brands and consumer packaged goods companies. The company revolutionizes traditional product testing by conducting real-world consumer research in authentic settings including grocery store aisles, restaurant dining rooms, and consumer kitchens. Palate offers three core services: Restaurant Pulse provides in-restaurant consumer feedback through pop-up events, measuring preference, purchase intent, overall liking, willingness to pay, and sensory attributes like flavor, texture, and appearance. Grocer Pulse delivers at-aisle consumer feedback by showcasing products on retail shelves to evaluate trial rates, drivers and barriers to trial, branding appeal, pricing effectiveness, messaging impact, and visibility. The Foodservice Panel connects brands with a network of 150+ chefs, baristas, and restaurant owners across all cuisines and geographies to provide expert guidance on sensory performance, product versatility, recipe development, key buying factors, current pain points, innovation opportunities, go-to-market strategy, and sales messaging. The platform delivers results 2-3x faster than traditional approaches while being 30-50% cheaper than CLTs, IHUTs, and Chef Diagnostics. Palate serves notable sustainable food pioneers and focuses on creating authentic, agile approaches to product feedback that help brands build better products faster with insights collected from real-world environments where food is actually bought, prepared, and consumed.