Rural QueenB Media

Rural QueenB Media is a marketing communications consultancy founded by Julie Kelley, a former award-winning television journalist with over 20 years of experience in rural storytelling and media strategy. Based in Vermont, the firm specializes in amplifying rural businesses, regional brands, and female-founded companies that seek national and global reach while maintaining authentic ties to small-town communities and values. The agency operates at the intersection of rural culture and strategic communications, offering a distinctive perspective that larger, urban-centric agencies often cannot provide. Rural QueenB Media's core philosophy is rooted in the belief that rural businesses can compete on a national stage and that Vermont brands have the capacity to build global influence. The firm prioritizes partnerships with companies that demonstrate a genuine commitment to people and the rural communities that support their operations, a principle established through its founding consulting engagement with a Certified B Corp. This values-driven approach distinguishes the agency within the competitive marketing and communications landscape, attracting clients who seek more than transactional media placement. The company's service offerings span four primary areas: media strategy and media coverage, brand story development and strategy, executive communications coaching, and rural influencer engagement with an established and trusted following. In the area of media strategy, the firm leverages deep knowledge of what journalists seek, crafting fully developed story pitches that resonate with media outlets across various platforms. Brand story development involves translating complex business messages into compelling narratives tailored to target audiences, with a particular emphasis on the rural consumer mindset — a demographic defined by generational loyalty, community trust, and high expectations from employers, service providers, and consumer brands alike. Executive communications coaching positions leaders to communicate effectively and authentically, while the rural influencer component provides clients access to an engaged audience with genuine roots in rural American culture. Rural QueenB Media serves a diverse client base including regional and national consumer brands, global companies with small-town operational footprints, mission-driven organizations, and businesses targeting the rural consumer segment. The firm has demonstrated success navigating complex organizational communications challenges, delivering cohesive and impactful campaigns that require both creative vision and strategic leadership. Client testimonials highlight the agency's ability to simplify messaging, earn meaningful media coverage, and manage nuanced stakeholder situations with diplomacy and effectiveness.