Schraad

Schraad Sales & Marketing is an award-winning regional food broker established in 1967, specializing in unleashing CPG potential in the central United States. The company acts as a catalyst for top-line growth by fostering durable relationships with regional and national retailers operating out of the central US, expertly implementing go-to-market strategies that leverage effective sales and marketing tactics. With over 65 years of experience, Schraad has strengthened its position in the central region by expanding best-of-class services across fast-growing departments within the grocery class of trade, becoming the dominant sales and marketing agency that builds brands in Fresh Produce and Natural/Specialty departments, in addition to its established role as the premier brand builder for Center Store CPG brands. The company serves leading regional grocery customers such as HEB, Hy-Vee, and AWG, providing comprehensive coverage at every point of sales influence from the buying office to the store. Schraad is part of the On Shelf Marketing Group (OSMG), formed in 2006 as the first national broker service solution for CPGs. The company offers integrated insights with metrics and data analysis throughout the sales process, comprehensive retail execution coverage, and expertly designed trade plans executed through impactful relationships that deliver transformative sales results.