Shelf Made

ShelfMade is a comprehensive community and advisory platform designed specifically for consumer packaged goods (CPG) founders and product-based entrepreneurs. The company provides a proven system to transform products with potential into retail-ready, profitable brands through strategic guidance, expert mentorship, and community support. ShelfMade offers multiple engagement levels including a free founder community with over 2,300 active members, premium Founders Circle advisory groups, and personalized 1:1 mentorship programs. The platform features self-paced courses covering brand growth, retail expansion, and operational excellence, weekly office hours with industry experts, monthly expert calls, and access to a vetted partner directory of brokers, manufacturers, and agencies. ShelfMade has successfully helped founders secure placements in major retailers including Costco, Whole Foods, Target, Walmart, Ulta Beauty, Sephora, Amazon, and numerous regional chains. The company serves food and beverage, wellness, supplements, and beauty brands, providing specialized expertise in retail strategy, buyer outreach, pricing optimization, and scaling operations. Founded by Ashley Rogers, a four-time food founder with extensive CPG experience, ShelfMade addresses the critical gap between having a great product and building a sustainable, scalable brand that can compete effectively in retail environments.