Smood Sweets

Smood Sweets is a Miami-based startup that is reimagining the candy industry by creating a new generation of confectionery products using whole-food ingredients. The company specializes in candy-coated dates that mimic nostalgic candy flavors while providing a healthier alternative to traditional sweets. Founded by Oliver Sindlev as Co-founder and CEO, along with Lucas Sindlev as R&D & Strategy Manager, Smood Sweets focuses on using naturally sweet fruit as the foundation for their products. The company's mission centers on updating the candy aisle by combining childhood flavors with real fruit ingredients, specifically dates that are coated in naturally derived flavors. Their innovative approach addresses the growing consumer demand for better-for-you confectionery options that don't compromise on taste. Smood Sweets has gained recognition in the industry, being featured at major trade shows including the Sweets & Snacks Expo and Natural Products Expo West 2026. The company is part of the broader Dr. Smood Group ecosystem, which operates in the food and beverage sector with a focus on making nutrition delicious through organic practices. Their product development emphasizes creating candy that brings back nostalgic memories while incorporating wholesome ingredients. The company serves the consumer packaged goods industry within the confectionery and healthy snacks segments, targeting health-conscious consumers who seek indulgent treats without artificial ingredients. Smood Sweets represents the intersection of traditional candy enjoyment and modern nutritional awareness, positioning itself as a pioneer in the fruit-based candy category. Their upcoming launch is highly anticipated in the specialty food and natural products markets, where they aim to capture market share from both traditional candy manufacturers and emerging better-for-you snack brands.