Super Seltzer

Super Seltzer is a family-founded beverage brand that creates sparkling water enhanced with electrolytes and essential vitamins, positioning itself as a better-for-you alternative to traditional sodas and sports drinks. Founded by Ann and Vinu Malik along with their three teenagers, the company emerged from their experience building FuelBelt into a global leader in hydration gear. Super Seltzer targets active families, busy parents, and health-conscious consumers who want functional hydration without artificial ingredients or excessive sugar. The brand operates under the 'Better Than Zero' movement philosophy, emphasizing that families deserve more than zero nutrients, zero taste, and zero benefit from their beverages. Their products combine refreshing carbonation with functional ingredients including electrolytes for hydration and vitamins for nutritional support. The company is proudly based in Rhode Island, USA, and markets their products through Amazon and direct-to-consumer channels. Super Seltzer differentiates itself in the competitive sparkling water market by focusing on functional benefits while maintaining clean, family-friendly formulations. The brand appeals to consumers seeking premium hydration solutions that bridge the gap between plain sparkling water and heavily sweetened sports drinks, offering a sophisticated approach to functional beverages for the modern active lifestyle.