Swedish Candy Group Inc.

Sockerbit, Swedish for 'sugar cube,' is a premium Swedish candy company founded in 2010 by Florence Baras and Stefan Ernberg in New York City. The company specializes in bringing Sweden's traditional lördagsgodis (Saturday pick-and-mix candy ritual) to American consumers through curated, high-quality Swedish confections. Sockerbit operates with a design-focused approach to candy curation, emphasizing quality and transparency by sourcing only clean ingredients free from high fructose corn syrups, artificial additives, and dyes. All candies are sourced through European factories that meet the highest health standards including IFS and BRC certifications. The company has expanded significantly since its founding, starting with a flagship store in NYC in 2010, opening a Los Angeles location on West 3rd Street in 2014, and now wholesaling to over 3,000 locations nationwide. In winter 2025, Sockerbit launched in 1,600 Target stores nationwide, marking a major milestone for the brand. The company also retails through World Market, Wegmans, The Paper Store, and hundreds of specialty retailers across the country. Sockerbit offers bespoke, hand-curated prepackaged pouches that combine the thrill of discovery with grab-and-go convenience, making every bag feel like a personalized mix. Their product lines include sweet mixes, sour mixes, licorice varieties, marshmallow mixes, gelatin-free options, and seasonal collections including holiday-themed candies. The company serves the consumer packaged goods industry with premium Swedish confections that meet vegan, gluten-free, non-GMO, and clean ingredient standards, appealing to health-conscious consumers seeking authentic European candy experiences.