Sympler

Sympler is a research and consulting firm that specializes in understanding human behavior to solve strategic business problems. They leverage ethnographic and projective research techniques in private chat spaces to uncover insights for brand and product innovation, audience and communications strategies, and creative development. Their notable clients include Esprit, Häagen-Dazs, Google, Smirnoff, Abbott, Delta, and NBC. Sympler's unique approach helps businesses grow by understanding their consumers on a deeper level.