Uproar

Uproar Capital is a strategic consulting firm dedicated to accelerating the growth of early-stage food and beverage brands. With over 30 years of experience, their team specializes in crafting and executing go-to-market strategies that enhance the success rate of innovative products.

Their comprehensive suite of services includes strategic go-to-market planning, product ideation and development, co-packer sourcing, consumer insights and research, sales agency services, brand management and marketing, and fundraising support. Uproar Capital emphasizes efficient use of resources, aiming to make modest investments yield substantial returns by providing access to a network of vetted resource partners on an as-needed basis.

The firm’s success stories feature the relaunch of an organic, plant-based butter brand, resulting in its expansion to over 8,000 stores across North America, and the repositioning of a healthy snack brand, growing its sales from $25 million to $100 million over five years.

Under the leadership of Founder & CEO Meg Carlson, Uproar Capital is committed to improving the success rate of innovative and impactful products offered by challenger brands, driven by a passion for early-stage brands and a success-based compensation model that aligns their goals with those of their clients.