Ep. 55: Why Target Said 'Yes" to Mazaah: 3 Key Retail Ready Elements
Target may be a major retail powerhouse, but there's a unique pathway for emerging brands to get their product on shelf and be successful. Target's Director of Activation & Growth, Le'Spencer Walker, outlines the three retail-ready factors he considers for emerging brands: packaging and branding, business performance data (even for small brands), and marketing and promotion capabilities. Mazaah CEO, Yasmin Sajadi, shares her brand's 2-year journey to secure placement at Target, along with insights on marketing strategies, pricing, and the challenges of scaling production.
