Ep. 53: Walmart’s Open Call Program: A Chance for Small Brands to Access a $600+ Billion Market
Walmart's Open Call program is a unique opportunity for emerging brands to enter one of the world’s largest retailers. Our guests—Scott Gutche, Sr. Development Executive at Walmart, Molly Blakeley of Molly Bz Cookies, and Yasmin Curtis of Two Fish Foods—share their experiences with the program, from the application process to preparing to pitch. They discuss the importance of flexibility, demonstrating brand fit, and why the exposure gained is valuable, even without an immediate deal. Scott Gutche also explains Walmart’s key evaluation criteria, emphasizing the importance of market data and brand momentum in determining a brand’s potential for success.
