Inflation-era Shopping Habits Fuel Private Label’s Surge to $330BInflation-era Shopping Habits Fuel Private Label’s Surge to $330B
Inflationary pressures and rising grocery bills continue to reshape how Americans shop, and more con...
Circana
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About
Circana is a leading provider of consumer insights and analytics, offering unmatched measurement capabilities and expertise to help businesses accelerate demand and unlock growth. With a focus on consumer packaged goods, general merchandise, beauty, and foodservice, Circana delivers comprehensive data and insights through its advanced Liquid Data® platform. Trusted by over 7,000 global brands and retailers, Circana combines cross-industry data with deep category expertise to provide actionable recommendations. Their solutions include market measurement, sales tracking, and consumer behavior analysis, empowering clients to make informed decisions and drive success. Notable clients include PepsiCo, McDonald's, Sephora, and Unilever. Circana's innovative approach and superior technology make it a trusted partner for businesses seeking to understand and influence consumer decision-making.
Services & Capabilities
Circana specializes in consumer insights, market measurement, sales tracking, and advanced analytics. Their Liquid Data® platform provides a comprehensive view of consumer behavior, enabling businesses to identify growth opportunities and optimize strategies. With expertise in consumer packaged goods, general merchandise, and foodservice, Circana supports clients in making data-driven decisions to enhance performance and achieve success.
News
Inflation-era Shopping Habits Fuel Private Label’s Surge to $330B
L.A. Libations Taps Circana As Market Insights PartnerL.A. Libations Taps Circana As Market Insights Partner
Beverage innovation platform L.A. Libations has teamed with CPG data company Circana as its new stra...
Protein and Functional Benefits Dominate Circana’s New Product Pacesetters ReportProtein and Functional Benefits Dominate Circana’s New Product Pacesetters Report
Consumers in the food and beverage industry seek innovation even in times of economic uncertainty, a...
News
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This section is pulled from articles or press releases that mention your company on BevNET.com and it's not editable by users.
Inflation-era Shopping Habits Fuel Private Label’s Surge to $330BInflation-era Shopping Habits Fuel Private Label’s Surge to $330B
Inflationary pressures and rising grocery bills continue to reshape how Americans shop, and more con...
L.A. Libations Taps Circana As Market Insights PartnerL.A. Libations Taps Circana As Market Insights Partner
Beverage innovation platform L.A. Libations has teamed with CPG data company Circana as its new stra...
Protein and Functional Benefits Dominate Circana’s New Product Pacesetters ReportProtein and Functional Benefits Dominate Circana’s New Product Pacesetters Report
Consumers in the food and beverage industry seek innovation even in times of economic uncertainty, a...
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