Pathformance

Pathformance simplifies the process of unifying data and standardizing measurement for advertisers. They create activation plans that drive faster decisions and real results. Their services include social listening, sales performance insights, and proprietary interest signals to create hyper-targeted activation strategies. They partner with media platforms to deliver customized plans optimized for superior performance and measurable success. Their Verified Purchase solution links real consumer actions to marketing efforts, providing precise insights into purchase behavior. Pathformance is a trusted partner for ROI-focused brand marketers in the CPG industry.