SPINS is a wellness-focused data technology company headquartered in Chicago that specializes in transforming retailer data into performance solutions. Through exclusive retail partnerships, SPINS provides comprehensive market intelligence and product data across natural, regional, conventional, and specialty retail channels. They offer point-of-sale data analytics, product intelligence, and consulting services to help brands get on shelf, succeed on shelf, and innovate ahead of trends. Their services include market analysis, elasticity studies, and deep attribute data analysis for the CPG (Consumer Packaged Goods) industry. They work with emerging brands, enterprise brands, and retailers, providing insights into consumer behavior and market trends.