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Danielle Calabrese, founder of It's All Happening Agency, breaks down what it really costs to launch a food or beverage brand, and how to build a complete, channel-specific COGS model—from ingredients to freight to fulfillment. Founders will learn what to include, how often to recalculate, and how to avoid costly mistakes.

Learn how to price for real profitability. Danielle Calabrese, founder of It's All Happening Agency, explains how to calculate take-home margin, set sustainable SRPs, and protect your business from slim margins, poor pack sizing, and retail pricing pressure. This course gives CPG founders the tools to price with intention, support marketing spend, and grow without constantly raising capital.

Maya French, founder of Koia and HappyPop, shares how to build a route to market that works in the real world. Learn how to test and choose the right channels, distributors, and retail partners, manage supply chain demands, and avoid the costly mistakes that come with scaling too fast. Walk away knowing how to grow smart and protect quality as you expand.

Learn how Maya French, co-founder of Koia and HappyPop, identifies true product market fit, not trends that fade. Discover how to find lasting consumer needs, use real feedback and data to refine your product, and walk away knowing how to prove that your brand truly belongs in the market.

Taylor Foxman, founder of The Industry Collective, shares what it really takes to raise capital in today’s market: discipline, traction, and founder authenticity. Her framework emphasizes smart fundraising strategy, tight execution, and knowing your numbers cold.

Taylor Foxman, founder of The Industry Collective, explains how to build brand positioning that resonates and avoid the most common mistakes founders make. You’ll learn how to apply the “So What?” test, tailor your value prop for each audience, and recognize when your strategy is actually working.